Lead research built to your brief, not bought off a shelf
You define the buyer you want to reach. We research the companies that match, identify the decision-makers by name, and add the context that makes each record worth acting on — then hand it over as a structured list you can work from. Scope and terms are agreed before we start.
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Problem: A bought list is built for everyone, not for your buyer
A list assembled for the general market arrives with addresses that bounce, titles that are wrong, and people who left the role two moves ago. The cost is not just wasted sends — bounces damage your sender reputation, and a damaged reputation suppresses delivery of the mail that would have worked. Meanwhile your team spends its hours checking records instead of talking to buyers.
Approach: How a lead-research engagement runs
We start by agreeing the target company profile and the research criteria with you — who counts as a fit, and who does not. From there we find the companies that match, identify the decision-makers who are actually relevant to your offer, and add the company and contact context that makes each record worth acting on rather than just a name and an address. Research is combined with human enrichment and re-checking before anything reaches you, and the result is delivered as a structured list in the format your team works in.
What we research, and what you receive
Before we start we agree what a qualifying company looks like — size, region, sector, and whatever else narrows it to your buyer — and which roles count as the decision-maker for your offer. What you receive is a structured list of those companies and the named people inside them, with business contact details and the context we gathered along the way, in the format your team already uses. Targeting is set by your brief: if your buyer has a title and a place, we can build to it.
What shapes the cost of lead research
Cost follows the brief, not a list price. What moves it: how narrow the target profile is, how many companies fall inside it, how many decision-makers you need per company, how much context each record should carry, and whether this is a one-off build or an ongoing programme. We agree scope and commercial terms before we start.
- Profile narrowness
- Companies in scope
- Contacts per company
- Context depth
- One-off or ongoing
When this fits, and when it doesn't
This fits when your buyer is specific enough that a generic list will not find them, and when someone on your side is ready to work the list once it lands. If you need broad coverage of an obvious, well-listed market, a self-serve database seat will be faster and cheaper than commissioning research — say so on the call and we will tell you straight.
Already have a base? Working your existing records
If you already hold a list, we can work from it instead of starting over: agreeing which records still match your target profile, filling the gaps where a company or contact is thin, and flagging what no longer belongs. The output is your own base, in your own system, in better shape than it arrived.
Data handling and access
We agree before we start which systems and access the work needs, and we work only inside that scope. Records are delivered through the channels you nominate. What we research is business contact information for people in a professional capacity at the companies you have asked us to look at. If your organisation has additional handling requirements, we discuss them during scoping and agree what the engagement can responsibly take on.
Frequently asked questions
What is outsourced lead research?
You define the buyer you want to reach; we research the companies that match, identify the decision-makers, add context, and deliver a structured list. It is built to your brief rather than bought off a shelf.
How is this different from a contact database?
A database gives you the same records as everyone else and leaves the qualifying to you. Research starts from your target profile and adds the context that tells you why a record is worth acting on.
Do you work in our industry?
Targeting is set by your brief. If your buyer has a title and a place we can find them, we can build to it.
What do we actually receive?
A structured list of qualifying companies and the named decision-makers inside them, with business contact details and the context gathered along the way, in the format your team uses.
Can you work with the list we already have?
Yes. We can agree which records still match your profile, fill the thin ones, and flag what no longer belongs — in your own system.
How is it priced?
Cost follows the brief: how narrow the profile is, how many companies fall inside it, how many contacts per company, how much context each record carries, and whether it is one-off or ongoing. We agree terms before we start.
How do we get started?
A 20-minute call about the buyer you are trying to reach. We look at the profile, what would qualify, and how we would build it, and tell you whether we are the right fit.
Next step: Tell us who you are trying to reach
Bring us the buyer you want in front of. In 20 minutes we will look at the target profile, what would count as a fit, and how we would build the list — and tell you whether we are the right fit. If we are not, we will say so on the call.
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