Marketing promotion for a real estate design agency
Case: Immido & Irys Design. Brand awareness, new clients and partners - built out of targeted contact search, marketing activity, and a presentation of the agency's services.
The client and the goal
The project was implemented for Irys Design, an agency specialising in design services within the real estate sector.
Goal of cooperation: to increase brand awareness and attract new clients and partners through targeted contact search, marketing activities, and presentation of the company's services.
Key objectives
Four things the agency asked us to deliver.
- Search for potential clients and partners - companies and key decision-makers such as owners, top managers, and marketing directors.
- Prepare a professional presentation for future use.
- Publish information about the company on relevant online platforms.
- Conduct email and WhatsApp outreach campaigns to potential clients.
Tools
What the work ran on, and what each tool was there to do.
| Tool | What it was used for |
|---|---|
| LinkedIn Sales Navigator | Searching and segmenting contacts - company owners, heads of real estate departments, interior designers. |
| Snov.io / Apollo.io | Discovering corporate email contacts, validating and verifying their accuracy. |
| Hunter.io | Confirming the correctness and activity of found email addresses. |
| Google Sheets / Excel | Creating a structured contact database. |
| Real estate and design platforms | Publishing company information to attract organic traffic. Focus region: Spain. |
| Email marketing platforms (Snov.io) | Automated email campaigns carrying the company presentation. |
| Sending presentation messages to potential clients. |
Approaches
Contact validation
Data verification via Snov.io, Hunter.io, and LinkedIn.
Structured database
Segmentation of contacts by region, industry, and position level.
Information distribution
Posting company details on real estate and design websites.
Personalised email and WhatsApp campaigns
Preparing and sending presentation materials to potential clients.
Weekly reporting
Providing the client with detailed progress reports.
Results: the contact base
- 100%validated contacts, including agency owners, design studio executives, and marketing specialists.
- 68+specialised real estate and design platforms now carrying the company's information.
All records included full name, position, corporate email, and LinkedIn profile.
Results: the email campaign
- 407emails sent
- 34.55%average open rate
- 1.5%reply rate
Week by week, from 29 January to 25 February 2024:
| Week | Sent | Opens | Link clicks | Replies | Bounces |
|---|---|---|---|---|---|
| 29 Jan - 4 Feb 2024 | 28 | 13 | not labelled | 3 | not labelled |
| 5 - 11 Feb 2024 | 130 | 58 | 10 | 1 | 1 |
| 12 - 18 Feb 2024 | 104 | 28 | 6 | 1 | 8 |
| 19 - 25 Feb 2024 | 58 | 14 | 1 | 1 | not labelled |
The project was completed within 1 month, averaging 320 new verified contacts per week.
Conclusion
- Through effective use of tools such as LinkedIn, Snov.io and Hunter.io, combined with a structured marketing approach, all project goals were successfully achieved.
- The client received a relevant, verified database of potential customers and significantly expanded their visibility in the real estate and design sectors.
This case demonstrates that a systematic approach to marketing promotion and lead generation enables achieving measurable results in client acquisition and business growth.
Need a contact base you can actually send to?
Tell us who you are looking for and in which market. We will tell you how many contacts can realistically be found and verified, and what it takes to get your presentation in front of them.
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